Music Videos:Camera And Editing Styles

Camera And Editing Styles 

Camerawork

-Camera work is used in music videos to emphasis messages in the song or suggest qualities in the performer.

Editing 

-Editing associated with the music promo is fast cut montage, which makes many of the images impossible to grasp on first viewing (thus ensuring multiple viewing), there are videos which use slow pace and gentler transitions to establish mood (particularly apparent for the work of many female solo artists with a broad audience appeal, such as Adele)

How many shots on average are there in a music video?

-Depends on style and genre. 

-Betwren 1-hundreds.

How long do you think the average shot length is for a music video?
-Between 0.3-5 seconds is quite long a long shot length 

What could affect the length of a shot in a music video? *VIEWING* Give an example. 

 -If theres a montage that is extremely fast paced shots, the audience will rematch to try and make sense of it. 

-Results in more views,more social interaction and potentially result in more sales for the song.

Taylor Swift – We are Never Getting Back Together 

Artist/song: Taylor Swift – We are Never Getting Back Together 

Direct adDress?: Taylor Swift is constantly staring straight into the camera showing direct address. The audience feel in control as they can constantly see taylor and it is like she is taking the camera with her around her life.

Singing/Artist movement: Taylor continuously looks into the camera like its a person and gives the effect that she is speaking to the camera. 

Camera movement: Camera pans and tilts to different locations. Continual movement of camera however is cut slightly (audience to not think that its cut)

Editing: The editing is cut however is not shown to the audience as its shown as one shot. 

Radiohead – No alarms and No Surprises 

Artist/song: Radiohead- No Alarms and No Surprises 

Direct address?: Radiohead is always throughout the video staring straight into the camera .This shows emphasis on the artist as the audience are fixed with the lyrics of the song and not distracted by moving images/ background disruption.

Singing/Artist movement: Radiohead is in a fixed position in the video and does go into different locations.

Camera movement: Camera is in the same place throughout the whole video staring straight at the artist 

Editing: The editing is not cut and is only one shot. 

Rank order: 1- TAYLOR SWIFT 2- RADIOHEAD 

Homework:

Kiesza - Hideaway 

Identify the genre of the music

The music is pop. 

Identify the pace of the song and if the video has a narrative

The pace of the song is quite slow at the beginning however builds up and gets faster. The video does not have a narrative however is contiouse with the same theme throughout. 

Identify if it’s a one-shot music video or if it uses editing.

The video uses one shot and no editing. This shows the audience the swift movement and the audience is fully engaged at all times.

List the shot durations of the first 15 seconds of the video 

The video uses one shot only.

Stormzy- Big For Your Boots 

Identify the genre of the music

The music is hip-pop/r&B 

Identify the pace of the song and if the video has a narrative

The pace of the song is fast and does not have a narrative however there is many different locations shown to show the variety and show the conventions of the song. 

Identify if it’s a one-shot music video or if it uses editing.

The video uses many different shots and uses fast editing and changed shots nearly every 2 secs to disorientate the audience. 

List the shot durations of the first 15 seconds of the video 

shot 1-4 sec 

shot 2- 1 sec 

shot 3- 2 sec

shot 4- 1 sec

shot 5-3 sec

 shot 6- 1 sec

shot 7- 1 sec

shot 8- 1 sec

shot 9- 1 sec