Music Videos:Goodwin’s Theory

Goodwin’s Theory 

1. Music videos demonstrate genre characteristics
(e.g. stage performance in rock video, dance routine)

2. There is a relationship between lyrics and visuals

3. There is a relationship between music and visuals 

4. The demands of the record label will include the need for lots of close

ups of the artist and the artist may develop motifs which recur across their

work (a visual style).

5. There is frequently reference to notion of looking (screens within

screens, telescopes, etc) and particularly voyeuristic treatment of the

female body.

6. There is often intertextual reference (to films, tv programmes, other

music videos etc).

Task:

Red- No, not use  Green- Yes, is used 

1. Music videos demonstrate genre characteristics 

(e.g. stage performance in rock video, dance routine)

2. There is a relationship between lyrics and visuals

3. There is a relationship between music and visuals( the beat of the song goes with the dance moves which correspond with the  beat)

4. The demands of the record label will include the need for lots of close

ups of the artist and the artist may develop motifs which recur across their

work (a visual style). (artist is on screen at all times to engage the audience.

5. There is frequently reference to notion of looking (screens within

screens, telescopes, etc) and particularly voyeuristic treatment of the

female body.

6. There is often intertextual reference (to films, tv programmes, other

music videos etc).

Red- No, not use Green- Yes, is used 

1. Music videos demonstrate genre characteristics 

(e.g. stage performance in rock video, dance routine) 

2. There is a relationship between lyrics and visuals 

3. There is a relationship between music and visuals 

4. The demands of the record label will include the need for lots of close

ups of the artist and the artist may develop motifs which recur across their

work (a visual style). 

5. There is frequently reference to notion of looking (screens within

screens, telescopes, etc) and particularly voyeuristic treatment of the

female body. 

6. There is often intertextual reference (to films, tv programmes, other

music videos etc).