Music Videos:Intertextuality

Intertextuality

The reference of one media text in another media text.

Madonna used intertextuality- 

Film (Gentlemen Prefer Blondes)   Madonna used this as a reference in- Material Girl (1985)


Intertextuality in videos

OutKast - Hey Ya! uses references to The Beatles - I Want To Hold Your Hand

-Same outfits

- Uses the same locations 

The Verve - Bitter Sweet Symphony uses references to Massive Attack - Unfinished Sympathy

- Both just the artist walking and singing throughout the whole video 

- Both walking on a busy street 

-Both walking in public 

James Bond Trailer - The World Is Not Enough uses references to Robbie Williams- Millenium
- Costume of both main characters are suits 
- Women in both are highly sexualised (not wearing much)