Music Videos:Male Gaze Theory
Male Gaze Theory
A theory thats says media is altered to gain male viewing for pleasure .
Example
– this advert is FOR women, but still has a woman posing naked and seductively.
Example – this advert is FOR men; man is clothed and wearing a suit showing success. Woman is naked – there to attract men to look at the advert.
People watch Music video for:
Information
To learn about the world we live
in.
Personal
Identity
To IDENTIFY with a star
Personal
Relationships
With each other – using the
media as a talking point to build
friendships. E.g. “did you see
Eastenders last night?”
With the media – building a
‘relationship’ with a celebrity. E.g. Kim Kardashian – watching her show, following her
on twitter, buying her branded products.
Entertainment
To
fill time / escape from normal life
The
Vamps - Somebody To You ft. Demi Lovato- Engaging=8
Little
Mix –
Black Magic- Engaging=7
Little Mix – Black Magic- Engaging= 7
The Music videos demonstrate genre characteristics because Dance routine throughout the video. There is a relationship between lyrics and visuals because the lyrics are about magic and they are doing magic. There is a relationship between music and visuals as the Music is fast pace, so is video. The demands of the record label will include the need for lots of closeups of the artist and the artist may develop motifs which recur across theirwork (a visual style) as the artists on screen at all times to engage audience.There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body as the artists are in highly sexualised costumes to entice audience to watch .There is often intertextual reference to mean girls as the 'cool girls' are bullying the geeks.The video is watched to fill time. It is narrative base which the male gaze theory can be applied to as the costumes in the video are revealing and may make men feel seductive.
People will watch this video
-Because they like the group
-The music video uses many special effects and is addicting
-The video has a storyline so engages many children of the ages on 12-15
The Vamps - Somebody To You ft. Demi Lovato- Engaging=8
The Music videos demonstrate genre characteristics by using conventions like guitars to show the pop genre. There is a relationship between lyrics and visuals as the Lyrics are about a relationship and the video portrays a girl that the boy likes.There is a relationship between music and visuals as The pace of the music is fast and is fast cut with quick shots.The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their
work (a visual style) the Artists on screen at all times to engage audience.There is frequently reference to notion of looking (screens within
screens, telescopes, etc) and particularly voyeuristic treatment of the
female body. - The extras used in the video (girls) are wearing bikinis which could seduce men as women are being highly sexualised. The video is narrative/performance based and engages the audience.
screens, telescopes, etc) and particularly voyeuristic treatment of the
female body. - The extras used in the video (girls) are wearing bikinis which could seduce men as women are being highly sexualised. The video is narrative/performance based and engages the audience.
People will watch this video
-Because they like the group
-The music video is engaging and tells a story however is fun
This is a brilliant blog post with lots of relevant analysis. You have used Goodwin's theory in here, but make sure you refer to the other theories and always refer back to Media Language.
ReplyDeleteMiss C
I will in future:))
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