Radio: BBC VS Commercial Radio

BBC RADIO 4 EXTRA  
Local/national/commercial?  
- National 
  
Broadcasted by- 

Tv 

Online 

Mobile Phones (smart phone) 

Mp3 Player

Radio 

SPIRE FM


Local/national/commercial? 
-Local-Salsbury, Commercial                     

Broadcast by-
FM radio Only- 102.0






BBC WILTSHIRE

Local/national/commercial? 
-Local- Wiltshire                 

Broadcast by-
BBC iplayer
Radio in car 






Local, National or commercial?- 
Local (Community) - Community stations. Broadcast content that is popular and relevant to a local, specific audience but is often overlooked by commercial or mass-media broadcasters, Operated, owned and influences by communities they serve.

National- Radio stations available nationally (capital extra, heart)

Commercial- Licences are awarded by Ofcom. Large commercial stations typically reach the largest audience.

Commercial

• šLarge commercial stations typically reach the largest audience.
• šA single pre-recorded interview can kill many birds with one stone, as it will often be broadcast across a number of stations and many areas.
• šNormally the interviews are edited down into sound bites, meaning the radio stations can select a short clip from a longer interview. The downside, however, is that the branding may be edited out too.
• šLarger stations favour stories with celebrities
• šSmaller stations tend to do longer interviews which are more in-depth and cover more of the research. The commercial radio approach usually shy's away from playing new artists 
• šTo help them make decisions about which songs to play, stations work with labels and promoters to get a better idea of how a song/artist is going to be marketed
• šThe more the exposure to the song, the more the station will be convinced that playing it will increase their ratings since it will be familiar to their listeners.
• šAdverts are played 3 different times every hour. Advert during this show are relatable to what the target audience would in be interested in purchasing.                                   

BBC

• šBBC is much stricter when it comes to brand mentions
• šBBCs are only allowed one brand mention during the course of an interview. It is likely that a guest will be cut off if a brand is mentioned more than a couple of times.
• š BBC mid-mornings often do live chats which are great for brand mentions and you get much more air time than you do with a pre-recorded clip.  
• š BBC Breakfast slots tend to be harder news stories, whilst mid-mornings tend to be more of a casual chat. 
• šThe BBC believe in super serving the community with local news, guests and information
• šStations are far more celebratory of new, upcoming artists
• šThe BBC are fully aware that all commercial stations have commercials before the top of the hour and as a result, they play current chart song deliberately while adverts being played at this exact time. It makes the listener want to listen to a BBC show in comparison to commercial stations because most people would rather listen to music than news and boring commercials