Radio:Live Lounge } Sam Smith

BBC Radio 1s Target Audience 

Lizzy, a 20 year old women from London studying at Leeds university. She enjoys music and up coming artists- especially from the UK. She enjoys watching live performances (live lounge). She loves British culture and spends her mornings listening to radio 1 breakfast show. She doesn't like discussing politics or serious issues but enjoys current news about celebrities and their upcoming songs/tours. Lizzy loves to buy merch for her favourite artists new songs and contributes to the artists sometimes by going to converts or gigs. Lizzy likes so spend time with her friends and enjoys eating,drinking and holidays abroad.

LIVE LOUNGE} SAM SMITH

·      Timeline of entire episode. Main sections: British artist and content promoting British music, interviews, news	Introduction from presenter Clara Amfo of the star that’s going to perform Sam performs series of his popular songs(makes people want to watch as its live) Sam performs an old song from his older albums (engage older generations) Sam performs a cover of a popular song by artist (Alicia Keys) Main section-Sam smith singing (music) Sam performs another one of his songs   Sam performs 2 covers  Sam performs another one of his songs
·      Who is the target audience? Why?	Age – Primary (15-20) Secondary (22-28) (current) In clip,audience in clip are ages 20-40 Gender  - Background – male/female. Audience in clip appear to be male and female. Age 16-20 Ethnicity – Sam is white however the backing singers, piano player is of African decent Race - Presenter and background singers, piano player is of a black race (exepting of all races and all ethnicities. Pop music- appeal to target audience as they prefer this type of genre
·      What is the audience address of The Radio 1 Live Lounge in terms of its content and style?	How do they address the primary audience? The intro is fun and quirky from presenter introducing the star. The song is current attracting audience as it is a top song at that time. Sam interacts with the audience throughout each performance.(gets them to sing) In the middle of songs, tells them stories behind the song(if there is one)