Magazine: Magazine Ownership & NRS

 Magazine Ownership & NRS 

• The magazine industry is mostly owned by publishing companies, rather than the very large media conglomerates such as Disney, Amazon and Netflix that dominate film and television media worldwide.
• Most magazines are struggling in a competitive market so this media form (print) may be best managed by owners who specialise in the print medium.
• However, magazine publishing is globalised, like other media, with the most popular magazine brands (as measured by the National Readership Survey) in the hands of a few international companies.

1.How are magazine audiences categorised?

 These readership figures are for:

All adults (age 15+)	Adults aged 15-34 (15-44 prior to Q3 2012)
Men	Adults aged 35+ (45+ prior to Q3 2012)
Women	Adults in social grades ABC1
	Adults in social grades C2DE

2.How is readership and consumption measured?

Interview,questionaire,sample,mrs response rates,sequence of questions, surveys 

Mesauring readership: 

1. Create a level playing field

2. Move participants efficiently through the long list of titles surveyed, so that they can identify the titles that they do read.

3. Make participant recognition the key principle.

4. Minimise title confusion.

5. Rotate the order in which publications are presented to participants.

3.How audiences are identified?

Interview,questionaire,sample,mrs response rates,sequence of questions, surveys