Magazines: History Of Press And Bauer Media

Bauer Media 

-MOJO is published by Bauer Media.

-This company owns over 600 magazines, including two other UK music magazines – Q and Kerrang! 

-The company has diversified the MOJO brand, offering mojo4music.com online in order to reduce the risk of only operating in one media form

-Made a Mojo Radio that was ceased in 2008 (8 years long) - was transmitted on digital television. 


QUESTIONS: 

-Bauer Media Group is a diversified media conglomerate because it owns

websites, radio stations and music television channels, which may help protect it from declining audiences for magazines - they own many different genres of magazine like Mojo but also lifestyle magazines like mother&baby and practical photographers. (helping it from not going bankrupt as have kept up with business)

-Music shows usually aim to reach audiences of ages 18-54 however there is a variety of different magazines that are targeted at an older bracket like the shows that show older music target ages 25-54. 

However radio programs like northbound radio targets older audiences like 25-54. 

 -Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries.

-Bauer Media Group is a globalised company because in order to reach all types of consumers they need to globalise there company to gain more customers and to become global.

  History Of Press

1950s - 1960s 
Melody Maker /New musical express
-Largely uncritical of musicians' output 
- Content: mainly charts and singles, gigs and listings 
-The Beatles and The Rolling Stones changed society in the 1960s (drug culture changed nature of music)
(Rolling Stone) - Fortnightly publication included mixture of current affairs, interviews and addressing of the youth audiences.

1970s 
-Start of 'Glam Rock' 
-'Prog Rock' introduced (Pink Floyd)
-Music papers were uncritical of groups until progressive rock groups were introduced. 

(NME) - changed its stype to meet punk head on. New writers were recruited from the magazine's own readership(Not very experienced and very biased)

Mid 1970s 
-NME embraces punk (writers begin to move paper away from simply music writing about serious issues (politics) . 
-Became a divide between musicians papers (music: Melody Maker and politics:NME)

1978
(Smash Hits)- launched glossy mag catering for young audience in smaller mag format. 
Focus on trivia,colours, food, lifestyles etc. 
Included games,polls,letters,fan club, posters , free gifts on covers 
^ started revolution of magazines.

Late 1970s - Early 80s
Style became important than content (make-up,clothes,video, fashion and hair)

1980s
Independent music labels produced franzines (typed, photocopied and distributed at concerts/ by subscription) 
-Despite handmade appearance, encouraged new generation of writers, photographers/ cartoonist. 
- Magazine much more about image and hairstyle
- Experimental with typefaces(fonts) making it new and stylish 

1990s - MTV

-Music videos became popular. 
- Changed the way music was consumed (how its seen/ listened too) 
- MTV introduced (first market for music videos) 
- Money spent on music videos

1993- MOJO 
- Debuted in the form of magazine 
- Looked like a fanzine but very high quality 
- Initially pulished by Emap ---- Beur Media took over in 2008 and bought Emap in 2007 

2000s 
-Limited 'music press' as there is technology and tv for music.

Is the promotion of music today driven more by industry of the audience (is it led by what we want to read of is it led by what the industry needs to promote)

I believe music today is driven by what we want to read at music publishers take into account what people today want to see for example (modern, stylish) magazines are more likely to become more popular as they include a certain style people may enjoy reading.