Magazine: Magazine Audiences, Uses And Gratification Theory

Magazine Audiences, Uses And Gratification Theory

Audiences: 

Weekly magazines - target working class then middle class (C2DE) 

E.G Take A Break, OK!, TV Choice 

Monthly magazines: target middle class audiences. Highest middle class (ABC1) 

E.G Good Housekeeping, Cosmopolitan, Vogue, MOJO

---- Mostly, magazines have female readerships. Magazines aimed at men are less successful (Men's Health, BBC Top Gear) 

MOJO Readers:

 -Fairly small circulation of about 68,000 copies (2016-2017) with a readership of 138000 (comparison; Take A Break&Cosmopolitan well over 1 mill) 

Class: Middle class and working class readers 

Gender- 4X more likely read by men then women 

Age- Readership is adult. Greater number of older readers (over 35; 2/3) 

Revision:  Apply any 3 parts of the Uses & Gratifications theory to your full edition set text - Pink Floyd edition - MOJO 296 – July 2018: Pink Floyd 50.

In relation to the Uses & Gratifications theory in terms of the Pink Floyd edition - MOJO 296 – July 2018: Pink Floyd 50 personal identity is gained as the magazine uses bands and artists which may address to a fandom of a specialised audience and reinforce to the reader a sense of being a fan, it also uses its genre to educate lovers of the authentic music genre. 

The Pink Floyd edition - MOJO 296 – July 2018: Pink Floyd 50 uses entertainment to help the comsumption of the magazine as it offers detailed insight into the affairs of bands and artists hat may serve as a means of escapism from everyday life for the readers. 

Pink Floyd edition - MOJO 296 – July 2018: Pink Floyd 50 offers a  regular 'mind blowers'  section that gives readers recommendations - this could offer news and gossip that could aid and become the basis of real life conversations which allows social interaction and integration relating to the magazine.